Our Campaign Manager allows you to launch, manage, and report on real-time experiences to Made With Intent segments. Both through our own platform, and through Third Parties we integrate with.
Within campaigns, you can build experiences and experiments.
Experiences fire to all visitors who match the segment, and targeting rules set-up within the campaign. There is no control, however we do have a Holdback Group.
Experiments fire to all visitors who match the segment, and targeting rules. Visitors are split into the variant, and control. The control group of visitors will see no change to the website. This is to allow you to understand the impact experiences have on key e-commerce, and Intent metrics. The traffic split of the variant and control can be chosen within the campaign set-up.
A Campaign can house multiple experiences, or multiple variations within an experiment. The reason we run these as campaigns is so you can run multiple experiences, or experiments, in parallel without risk of conflict.
Building Campaigns
Within the campaign manager, you can build three types of campaigns;
Standard; a campaign where one or more experiences can trigger
Dynamic; a single campaign campaign where content adapts in real-time based on the segment a visitor is in
Sequenced; a campaign where experiences trigger in a pre-defined order
Within each of these campaigns, you are able to build content using;
Third Party Triggers (only available for Standard & Sequenced campaigns)
Managing Campaigns
Understand how you can manage campaigns in the Campaign Overview here, as well as how to manage campaign conflicts here
Reporting on Campaigns
Understand how you can report on campaigns here
Holdback Groups
It's important to note that, by default, all campaigns have a global holdback group of 10% of visitors. Meaning that 10% of all visitors will never receive a Made With Intent campaign. The holdback group exists to allow you to confidently report on the success of your Made With Intent real-time campaigns.
More information on this can be found here
Frequently Asked Questions
Can a visitor see multiple campaigns?
By default, a visitor can be bucketed into multiple campaigns, if they match the criteria of them all. This can be over-ridden within campaign management. More information can be found here.
Can a visitor see multiple experiences, within the same campaign?
In a standard campaign, if 'multi experience' is not enabled, a visitor will only see one experience from the same campaign. This is determined by the first experience they match. If they match multiple experiences at the same time, the experience they see will be based on the priority set in the campaign set-up
If multi experience is set up, a visitor will be re-bucketed every event, page, or session, and can see multiple experiences.
For dynamic campaigns, a visitor will see each experience if they match the segment criteria.
For sequenced campaigns, a visitor will see each experience in the order you have defined. You are able to mark an experience as optional within the set-up
How are visitors bucketed into campaigns?
Visitors are bucketed into the experiment in two steps. Firstly, the Global Rules determine which visitors will be bucketed into the campaign. This may be to only target visitors on the homepage. Secondly, the experience / experiment has its own audience targeting rules, utilising real-time segments to determine which visitors will see the experience. For example; Abandoning Visitors