Third Party Triggers allow you to integrate MWI segments with your personalisation or testing tool of choice, in order to power segment-driven experiences on-site. These were previously known as Segment Executions.
What are Third Party Triggers?
These triggers are a real-time event dispatching tool that talks to your personalisation and testing platforms.
When a user matches a segment, you can trigger experiences to fire in your platform of choice. This all happens in real time.
Supported Third Parties
We currently support the following personalisation / testing tools;
Bloomreach (via Experiment Triggers, Weblayers or Platform Events)
Within the platform, you will be guided through the steps of how to set up each of these in the corresponding platforms
Platform not shown above?
Don't worry! You can use our Custom JS option in order to target these segments with experiences. More information on this can be found here.
We are constantly evolving our integration library, so please also request the integration here
How to build a Third Party Trigger Campaign
Set up your campaign based on whether you are building a Standard or Sequenced campaign.
When it comes to creating each experience, select 'Add Content', and then 'Third Party Trigger'. From here you can select the tool you wish to integrate with, and you will be guided through the set-up process. You can find help pages for these above.
Please note: If you are setting up a Bloomreach Weblayer trigger, the weblayers do not need to be live in the Bloomreach platform in order to be triggered from the Made with Intent experience delivery system.
Creating an Experiment
There are two ways to create an experiment using a Third Party Trigger
Within your Third Party
If you would like to create a control within your Third Party, create it as an experience, and set up the control within your other platform. Please note that the Holdback Group still exists in this instance, and so 10% of visitors will not receive the variation or control. You are able to disable the Holdback Group in the Global settings of a campaign.
Within the Campaign Manager
If you would like to create a control within the Campaign Manager, navigate back to the Campaign Set-Up tab and toggle on 'A/B Test'. This will create a control. Using this method means you are able to report on when your experience fired within the Made With Intent platform. Similarly to the above, the Holdback Group will be present here as well, if not disabled.