Using Made With Intent, you can integrate with Kameleoon to trigger in-session experiences based on real-time visitor intent.
This allows teams to continue building experiences in Kameleoon, while using Made With Intent to decide who should see an experience and when, based on what a visitor is trying to do in that moment.
Triggering In-Session Experiences
Made With Intent allows you to trigger in-session experiences based on real-time intent, rather than static behavioural rules.
Using the Campaign Manager, you can configure a third-party trigger that fires when a visitor enters a specific Intent Segment.
At a high level:
Made With Intent continuously models visitor behaviour during a session
This behaviour is translated into live intent inferences (such as intent stage or confidence)
When a visitor matches the conditions of an Intent Segment, a trigger is fired
That trigger can be used to launch an experience in a third-party tool
This makes it possible to respond to changes in intent as they happen, rather than relying on fixed rules like page views, time on site, or URL conditions.
How this works?
Event capturing using triggers
Create the trigger
Copy and paste the execution code shown to you in the trigger modal. It looks like this:
document.addEventListener( 'intent.campaign.<trigger ID>', function(e) { // Run campaign code here });Save the trigger
When the segment matches subject to the method and trigger conditions given to it, the 'intent.campaign.<trigger ID>' event is dispatched and the callback function invoked
This event is dispatched each time the experience is triggered, ensuring in-session responses stay aligned with the visitor’s current intent.