Segment Executions allow you to integrate MWI segments with your personalisation or testing tool of choice, in order to power segment-driven experiences on-site.

What are segment executions?

A segment execution is a real-time event dispatching tool that talks to your personalisation and testing platforms.

When a user matches a segment, you can trigger experiences to fire in your platform of choice.

This all happens in real time.

Segment Execution Flow

Creating Segment Executions

Segment Executions can be accessed by navigating to the segment you wish to target. After selecting your segment, you will see any Segment Executions attached to your chosen segment.

Click Add Execution to get started.

The first time you build an execution you will be asked to choose which platform you wish to integrate with. This will become your default platform once selected (however this can be changed at any time by selecting + Show all platforms in the execution modal).

Once you have selected your platform you will then be guided through instructions for the platform of your choice.

Segment Execution Fields

Every segment execution has a name, method and trigger. Some platforms have additional fields that allow you to target specific campaigns in your personalisation tool of choice.

Segment Execution Method

A segment execution is either persisted or in-flight.

Read more on Segment Execution Methods

Segment Execution Trigger

A segment execution trigger dictates when a segment execution should assess a segment match and in turn be initialised.

Read more on Segment Execution Triggers

Segment Executions Platforms

We currently have Segment Execution integrations with the following platforms. Click through to find out more about these;