A segment execution trigger dictates when a segment execution should assess a segment match and in turn be initialised.
When a segment is assessed to match, the segment execution is initialised.
Types of Triggers:
Trigger | Description |
On page load | A segment match is assessed once per page, on page load |
Once per page anytime | Continually reassess segment matching on every page view, limit initialisation to once per page |
On every interaction | A segment match is assessed on every page view, click, add to cart or conversion |
On every event | A segment match is assessed on every inference including when a user interacts with the page and during periods of inactivity |