Made With Intent is a real-time agent that enables you to understand, identify and target your visitors behaviours, so that you can be more appropriate with experiences you serve. Our segments can be used to personalise customers shopping experience in real-time, as well as giving them a more appropriate post-visit journey.
How do we do this? We listen more. We collect over 800, non-PII, behavioural signals, from your visitors, which are sent to our universal e-commerce prediction model.
This model then outputs a variety of different data points on your visitor, including how likely a customer is to convert (xC™), or add to bag (xATC). We then take these data points and add context through our Intent Personalisation Framework.
This gives you an overall Intent Performance Score for your site, and allows you understand the following things about your visitor;
Objective; What should we be trying to get the visitor to do? Engage with the site, Build Intent, Maintain Intent or Convert
Current Behavioural State; Is the customer currently showing positive or negative behaviours? Or they showing that they are focused in their shopping, that they're struggling, or that they are likely to abandon?
Additional Context; You can layer over additional data points to understand; what do we understand about a customers level of intent on site? Have they built affinities to any specific products?
Most importantly, this framework easily enables you to understand your key areas of opportunity. This can then be actioned in two different ways;
Real Time, In-Session
You can build personalised experiences for customers based on the segment they are currently in, and target them with these in real-time using your personalisation or testing platform. We provide you with the necessary code to trigger these experiences, as well as suggested strategies for how to target them.
Post-Visit
Our platform integrates with your wider Martech stack, such as your CDP or CRM, so you are able to enrich customer profiles with Intent data, and personalise future messaging based on a customer's last visit to site, and where they are in their journey.
To get started, and understand how customers are behaving on your site, take a look at your Intent Performance Score.