Made With Intent is a real-time agent that enables you to better understand, identify and target your visitors behaviours, so that you can be more appropriate with experiences you serve. Our segments can be used to personalise customers shopping experience in real-time, as well as giving them a more appropriate post-visit journey.
How do we do this? We listen more. We collect over 800, non-PII, behavioural signals, from your visitors, which are sent to our universal e-commerce prediction model.
This model then outputs a variety of different data points on your visitor, which we structure in our framework of Intent Stages, Signals and Trends.
Intent Stages; A linear journey visitors move through which represent the mindset a visitor is in during their shopping journey.
Intent Signals; A real-time, current behavioural clue that tells you what a shopper might do next.
Intent Trends; In what direction these signals are moving
You can understand more about this framework here →
You are able to then build segments of these visitors, and respond to them in two different ways;
Real Time, In-Session
You can build personalised experiences for customers based on where they are in their journey, and target them with these in real-time using our campaign manager, or your third party personalisation / testing platform. We provide you with the necessary code to trigger these experiences, as well as an experimentation framework in order to find the optimal segment.
Learn more about our Experimentation Framework here →
Learn more about our key in-session use cases here →
Post-Visit
Our platform integrates with your wider Martech stack, such as your CDP or CRM, so you are able to enrich customer profiles with Intent data through our Session Summaries. This allows you to personalise future messaging based on a visitor’s last visit to site, and where they are in their journey.
Learn more about Session Summaries here →
Learn more about our key post-visit use cases here →
Getting Started with Intent
Our Intent Maturity Scale is designed to guide you through your journey with Made With Intent, and is how we structure our Customer Success programmes. Your CSM will take you through this in your onboarding journey.
Learn more about the Intent Maturity Scale here →