Made With Intent Use Cases

The fastest way to see value. You pick the strategy and the experiences you want to run. The agent figures out who sees what, and when — learning and improving as more visitors interact. No segments to build. No tests to declare winners on. Just experiences that get smarter over time.

There are six strategies, each designed around a key moment in the customer journey:

Across every strategy, you're choosing what kinds of experiences to deliver. Here are some of the most common — each designed to move shoppers forward at the right moment in their journey.

The agent learns which experience types land best for different visitor contexts - so your campaigns keep improving without extra effort from your team.

Most brands treat every new visitor the same. A Welcome Visits campaign reads intent from the first interaction — understanding what a visitor is looking for before they've even told you — and responds with the experience most likely to build confidence and keep them on site.

A returning visitor isn't starting from scratch. They have history, preferences, and a reason to be back. A Returning Visits campaign uses that context to meet them where they are — surfacing recently viewed products, relevant interests, or a re-engagement message at exactly the right moment.

Not every visitor who's about to leave needs the same response — or any response at all. A Browse Abandonment campaign identifies which visitors are genuinely persuadable, finds the moment they're most open to an intervention, and decides whether an experience such as a discount, email capture, or brand message will land best for each one.

Giving a discount to everyone who abandons their basket means giving a discount to people who'd have bought anyway. A Basket Abandonment campaign distributes your options — tiered discounts, trust messages, email capture, or nothing at all — across hundreds of audience contexts, learning who actually needs the nudge and who doesn't.

What works on a product page for a visitor who's ready to buy is very different from what works for someone still comparing. A Product Visits campaign surfaces the right message — social proof, urgency, a USP, or a discovery tool — for each visitor based on where they are in their journey.

Sometimes you don't want to target a specific moment — you want the right experience to reach each visitor wherever they are in their session. Experience Optimisation campaigns do exactly that, surfacing prompts, recommendations, live chat, email capture, and more based on real-time intent across the full journey.

Find out more about building agentic campaigns →

As your use of intent grows, you'll have moments where you already know what you want to do — a specific audience you've spotted, a hypothesis to validate, or an experience that needs to go deeper than an overlay. That's where Custom Campaigns come in.

You define the segment, the experience, and the timing. You can run targeted standard campaigns, dynamic campaigns that change in-page content in real time based on intent, or sequenced campaigns that evolve as a visitor moves through different intent stages in a single session.

If you already build experiences in a third-party platform — AB Tasty, Dynamic Yield, VWO, Optimizely, and others — Third-Party Triggers let you use intent segmentation to fire them without rebuilding anything. They work with both Custom and Agentic Campaigns.

Find out more about Custom Campaigns →

These help you use session-level insights to personalise follow-up messaging.

Most abandonment emails rely on simple triggers, like viewing a product or adding to cart, without any sense of the customer’s actual mindset or where they are in their journey. With intent signals, you can make abandonment strategies smarter and more selective. Use behavioural context to decide when to send, what to include, and whether an incentive is needed.

Even better, you don’t have to wait until someone leaves to act. Our real-time abandonment signals help you detect when a user is showing signs of exit before they actually leave. This means you can intervene in-session, perhaps by offering reassurance, surfacing help, or reinforcing value. Giving you a shot at saving the session before it’s lost.

Engagement emails work best when they reflect what a customer actually did. Instead of broad, generic messaging, you can trigger campaigns based on a user’s level of interest, journey stage, and product affinities. Turning email into a genuinely personalised channel that drives revenue, not unsubscribes.

These use cases can be delivered using our Session Summaries, enriching customer profiles in your CDP or CRM with intent attributes for use in marketing automation platforms.

Find out more about Session Summaries here →

Most analytics tools tell you what happened. Made With Intent tells you why, by surfacing the intent behind your traffic.

Platform Insights

The platform gives you a view of your traffic composition: how intent is distributed across your audience, what visitors are looking for, and how that shifts over time. You can see which experiences are landing, which visitor contexts are responding, and where there’s room to go further.

Analytics Integrations

If your team works in external analytics tools, MWI can integrate directly - enriching your existing reports with intent data so you can slice behaviour by visitor mindset, not just by channel or device.

Together, these give you a much sharper picture of who’s on your site, what they need, and what’s working.