What are Session Summaries?
Session Summaries condense the behavioural signals of a shopper’s visit into a single, structured data event. Designed for integrations with tools like Bloomreach, Klaviyo, Google Analytics etc. they provide a contextual overview of the session, making it easier to understand what your visitors were trying to do.
Overview
They shift the analytical burden of Made With Intent data away from stitching together raw events to interpreting structured, intent-rich context. Think of them as an end-of-session report card… a single, coherent summary that tells you where the visitor was in their journey and how that journey progressed.
This makes it easier for you to:
Analyse traffic quality and behaviour by source
Run smarter post-visit campaigns (e.g. cart abandon, browse abandon)
Identify and target opportunities based on session-level intent
With Session Summaries, you get a session-level snapshot of:
The intent stage and mindset of the shopper
What they engaged with
Key Intent Signals like purchase confidence and return likelihood
What Data is Included?
Below are the core data points currently included. Within the set-up you are able to rename these labels, and remove data points.
Intent Composition & Engagement
Label | Description |
total event count | Total number of tracked events |
low intent summary | the total number of events in each intent stage |
building intent summary | the total number of events in each intent stage |
high intent summary | the total number of events in each intent stage |
discovery summary | the total number of events in each shopper mindset (NB “not actively shopping”, not included) |
consideration summary | the total number of events in each shopper mindset (NB “not actively shopping”, not included) |
Purchase Indicators
Label | Description |
included purchase | Flags if session included a transaction |
purchase confidence | Latest value from the Intent Signal (very low → very high) |
purchase confidence trend | Direction of change in purchase intent (negative (-1) neutral (0) or positive (1)) |
intent growth velocity | Speed and strength of movement of purchase confidence using a cumulative mean across the journey |
return likelihood | Latest value from the Intent Signal (very low → very high) |
Session Attributes
Label | Description |
intent stage | Final observed intent stage at session close |
shopper mindset | Final mindset (discovery / consideration) |
Affinity Signals
Label | Description |
sequenced affinity page category | Sequential list of page category affinities formed during the session |
sequenced affinity product category | Sequential list of product category affinities formed during the session |
sequenced affinity product price | Sequential list of product price affinities formed during the session |
sequenced affinity product subcategory | Sequential list of product subcategories formed during the session |
sequenced affinity product url | Sequential list of product URLs formed during the session |
top affinity page category | Top page category that the user expressed an affinity with |
top affinity subcategory | Top sub category that the user expressed an affinity with |
top affinity product price | Top product price that the user expressed an affinity with |
top affinity product URL | Top product URL that the user expressed an affinity with |
top affinity attribute 1 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 2 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 3 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 4 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 5 | Top customer affinity that the user expressed an affinity with |
top affinity attribute 6 | Top customer affinity that the user expressed an affinity with |
How to Set-Up Session Summaries
Session Summaries will soon be available in the product within our Integrations area.
Until then, to enable Session Summaries for your account, simply contact your Customer Success Manager or reach out to the Made With Intent team. We’ll handle the setup for you, ensuring the summaries are structured correctly and integrated into your analytics or CRM stack.
We'll ask why you’d want this data. What are the use cases?
Send written confirmation to handle session-level identifiers
In order to activate this feature, we require written confirmation that you are happy for us to handle session-level identifiers such as GA4 cookie ID, Bloomreach ID, or similar PII. These identifiers are necessary for accurate event processing and to ensure session summaries can be mapped effectively within your systems.
We'll ask you to provide:
An API key to use for the Measurement Protocol
Your measurement ID
Made With Intent will then enable this for you within our product
Your CSM will walk you through best practices and how to use this in a follow-up call. Our team will guide you through this process and provide best practices for making the most of Session Summaries from day one.