🚀 Intent Performance Score Release - 18/07/2024
We are excited to announce the latest evolution of the Made with Intent platform, the Intent Performance Score. This score has been designed based on customer feedback and replaces our Overview dashboard. We often hear things like "how can Intent add more value to my business" or "can it provide a metric I can measure over time". Well, this is how. By making our platform more actionable through our new segmentation framework.
To learn more, take a look at the video by our CPO, Ryan, below
Key Benefits:
Measurable Intent Performance Score; understand how your site performs from an intent perspective, and measure the success of shifting behaviour with a measurable metric. Filter your score by dimensions such as traffic source and device.
Easily actionable segments; use our pre-built segmentation framework to identify opportunity segments based on how a customer is progressing on site, and easily target them with our segment matching code.
What’s happened to existing pre-built segments?
For existing customers, we have ported all previous pre-built segments to become custom segments. This will ensure that any existing experiences will continue to run as expected. All of these segments have been prefixed with “legacy" in their name. If you are not using any of these segments, they can be deleted out of your library.
If you have any questions about these new features, visit our Help Center here or reach out to our support team.