Intent Stages
Intent Stages
Intent Stages represent the visitor’s overall mindset. It’s not about which page they’re on, but how ready they are to buy. They give you context to your visitor.
Visitor’s move through the intent stages in a linear journey, and won’t move backwards. They act as the overarching guide to give you context on your visitor.
Stage | Description |
Low Intent | Visitors who have not yet demonstrated any real intent |
Building Intent | Visitors whose intent is not yet high, but is growing positively |
High Intent | Visitors who have high intent |
Intent Signals
Intent Signals
Intent Signals are real-time behavioural clues that indicate what a shopper might do next. They’re dynamic, and reflect the current state of the visitor’s session.
Signal | What It Means | Abbreviation | Strength Range |
Purchase Confidence | Intent to convert (within 14 days) | xC | Very Low → Very High |
Readiness to Add to Bag | Likelihood to add an item to cart | xATC | Very Low → Very High |
Likelihood to Abandon | Likelihood to exit the site in this session | xE | Very Low → Very High |
Likelihood to Return | Intent to return in a future session | xR | Very Low → Very High |
Product Affinity | A visitor has built intent whilst engaging with specific products | — | Top / All / No Affinities |
Page Affinity | A visitor has built intent whilst engaging with specific pages | — | Top / All / No Affinities |
Shopper Mindset | Where a visitor is in their shopping journey | — | Discovering / Considering / Not Actively Shopping |
Signal strength for the top four signals is scored from “Very Low” to “Very High,” based on behaviour percentile ranges. Giving you a clear sense of urgency or opportunity.
More information on affinities can be found here.
Intent Trends
Intent Trends
While signals show what’s happening now, Intent Trends tell you how this trend is changing. These trends add further context to your signals, helping you decide not just who to act on but when to act.
Trend | What It Means |
Increasing | The behaviour is trending upwards |
Neutral | The behaviour is neither trending upwards or downwards |
Decreasing | The behaviour is trending downwards |
Customer Journeys
Customer Journeys
When we talk about a customer journeys, we are referring to a specific customer’s sequence of events on your website. We group these together to define a timespan for which a user remains targeted towards the same purchase goal. Currently, this journey either ends with purchase or after 14 days of inactivity. However, this can be configured on a per client basis, so can be lengthened if you typically have longer buying periods.
Segments
Segments
Segments are the user groups defined by the matching criteria available with Made with Intent. We have pre-built segments aligned to the Intent Framework of Stages, Signals and States. However, you are also able to build custom segments based on the data points we collect. More information can be found here