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Made with Intent Glossary

Need help with definitions for our product? This is the place to come!

Charley Bader avatar
Written by Charley Bader
Updated this week

Intent Stages

Intent Stages represent the visitor’s overall mindset. It’s not about which page they’re on, but how ready they are to buy. They give you context to your visitor.

Visitor’s move through the intent stages in a linear journey, and won’t move backwards. They act as the overarching guide to give you context on your visitor.

Stage

Description

Low Intent

Visitors who have not yet demonstrated any real intent

Building Intent

Visitors whose intent is not yet high, but is growing positively

High Intent

Visitors who have high intent

Intent Signals

Intent Signals are real-time behavioural clues that indicate what a shopper might do next. They’re dynamic, and reflect the current state of the visitor’s session.

Signal

What It Means

Abbreviation

Strength Range

Purchase Confidence

Intent to convert (within 14 days)

xC

Very Low → Very High

Readiness to Add to Bag

Likelihood to add an item to cart

xATC

Very Low → Very High

Likelihood to Abandon

Likelihood to exit the site in this session

xE

Very Low → Very High

Likelihood to Return

Intent to return in a future session

xR

Very Low → Very High

Product Affinity

A visitor has built intent whilst engaging with specific products

Top / All / No Affinities

Page Affinity

A visitor has built intent whilst engaging with specific pages

Top / All / No Affinities

Shopper Mindset

Where a visitor is in their shopping journey

Discovering / Considering / Not Actively Shopping

Signal strength for the top four signals is scored from “Very Low” to “Very High,” based on behaviour percentile ranges. Giving you a clear sense of urgency or opportunity.

More information on affinities can be found here.

Intent Trends

While signals show what’s happening now, Intent Trends tell you how this trend is changing. These trends add further context to your signals, helping you decide not just who to act on but when to act.

Trend

What It Means

Increasing

The behaviour is trending upwards

Neutral

The behaviour is neither trending upwards or downwards

Decreasing

The behaviour is trending downwards

Customer Journeys

When we talk about a customer journeys, we are referring to a specific customer’s sequence of events on your website. We group these together to define a timespan for which a user remains targeted towards the same purchase goal. Currently, this journey either ends with purchase or after 14 days of inactivity. However, this can be configured on a per client basis, so can be lengthened if you typically have longer buying periods.

Segments

Segments are the user groups defined by the matching criteria available with Made with Intent. We have pre-built segments aligned to the Intent Framework of Stages, Signals and States. However, you are also able to build custom segments based on the data points we collect. More information can be found here

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