The Intent Performance Score allows you to understand the overall performance of your site from an intent perspective, made up of the predictive metrics we provide. The score is out of 100 and has the following bands;
0-20 - Very Poor
20-40 - Poor
40-60 - Fair
60-80 - Good
80-100 - Excellent
What makes up the score?
The Intent Performance Score tells you how well your website is able to;
Engage; How well your website can initiate a journey and move visitors from the 'Browsing' Buying Stage
Build Intent; How well your website engages and grows visitor intent levels. A user leaves this once they have 5x their original xC
Maintain Intent; How well your website translates purchase actions to purchase intent. Getting a user to add to basket and move into the 'Committing' Buying Stage
Convert; How well your website 'closes the sale', and gets a user to convert
Using the Score, you’re able to understand where the key drop-off area is for your site and dive into these four phases, and corresponding opportunity. To find out more around how you can filter, and break down your score, click here.
Each Phase also has a Phase Performance Score, which ranges from Very Poor to Excellent, and is an indication of how well this phase is performing based on drop-off rate compared against other eCommerce websites. Drop-off rate is the number of visitors who do not reach the next phase of the Intent Performance Funnel.
Once you have identified a phase to focus on, you are then able to click through to explore the phase further. Find out more about the Objective Phases here.
As you begin to run experiences for these opportunities, you will see your overall Intent Performance Score improve, as well as the Phase Performance Scores.