Our Custom Segment builder gives you complete flexibility with all our data points to build and analyse custom segments based on your data.
You may choose to use our custom segment builder to refine a segment in order to focus on a specific business objective; such as users coming from a specific traffic source, or shopping a specific category of product.
As you build a segment, you can use the Estimated Audience to understand more about the segment based on your last 30 days of data. Within this you can see;
Total % Of Users - estimated % of all site visitors in segment
Last 30 Days - estimated number of visitors in segment over the past 30 days
Conversion Rate - estimated conversion rate of all segment visitors, after they have been bucketed into the segment
Add to Bag Rate - estimated add to bag rate of all segment visitors, after they have been bucketed into the segment
Average matches across journey - the average number of times a visitor matches the segment criteria during their journey
Whilst building your segment, there are a few things to be aware of;
Segments are built from event responses; As events are sent, users will fall in and out of segments as they meet the conditions you create. As you link segments to experiences, this will cause the experience to fire as users match these conditions. Therefore it's important to refine your segment to ensure an experience won't fire numerous times for the same user, or set this up within your personalisation or testing tool.
We also have a variety of Advanced Segment Settings you are able to use for even greater granularity, and customisation. More information on these can be found here.