Here you can find a list of all available variables, and definitions, that users can be matched against whilst visiting your site and are available as variables within the custom segment builder.
Aggregations; this allows you to target users based on the following aggregated data across their journey. For all options you are able to choose equals to, less than or greater than;
Add to cart events; when a user has added an item to cart 1+ times
Page views; when a user has viewed 1+ pages
Item value added; the sum of all items a user has added to cart
Product page views; when a user has viewed 1+ product pages
Sessions; when a user has had 1+ sessions
Buying Stage; the predicted Buying Stage of a user
Latest; based on a users most recent predicted buying stage
Peak; based on the furthest buying stage a user has reached
Event Type; a specific event a user has done
Click
Page View
Add to Cart
Device; the device type a user is visiting your site on
Device Type
Click Event; a click event on an element using the following;
Element Class
Element ID
Element Text
Intent; the predicted Intent of a user
To Add to Cart; their intent to add an item to cart (either their 'Latest' or 'Peak')
To Exit; their intent to exit their session (either their 'Latest' or 'Peak')
To Progress; their intent to progress through buying stages (either their 'Latest' or 'Peak')
To Purchase; their intent to purchase (either their 'Latest' or 'Peak')
To Return; their intent to return for a further session (either their 'Latest' or 'Peak')
Momentum; a users momentum for any of the intent metrics. Momentum refers to if a user is trending positively or negatively in their intent (ie if their Intent to Purchase momentum is 'Positive', it is trending upwards). You can look at momentum for the following;
To Add to Cart
To Exit
To Progress
To Purchase
To Return
Page Info; the page a user is on, or has visited, split into;
Brand; the brand of the page
Category; the category of the page
Subcategory; the subcategory of the page
Type; the type of the page
URL Path; the full URL, excluding the query strings and domain
URL Slug; the last part of the URL path
Landing Page; whether this page is their landing page (true or false)
Product Info; the product a user is on, or has visited, split into;
Brand; the brand of the product
Category; the category of the product
Subcategory; the subcategory of the product
Name; the name of the product
Price; the price of the product
SKU; the SKU of the product
Matched Segments; segments a user is matching, or has matched (both custom and pre-built)
Traffic Source; the source a user has come from, using;
Marketing Type; based on groupings of query strings e.g. PPC, Email, Organic
Referrer Type; based on groupings of the referral URL e.g. Search, Social, Direct
UTM Medium; the UTM medium query string parameter
UTM Source; the UTM source query string parameter
Landing Page URL; the URL of the landing page
Landing Page Type; the page type of the landing page