Product Releases March 2026 | Made With Intent Help Center

12/03/2026: Agentic Campaigns - Beta

We're excited to announce the beta launch of Agentic Campaigns; a new campaign type that uses an AI agent to handle segmentation and timing automatically, so you can run always-on personalisation without the manual setup.

Unlike standard campaigns where you define who sees what and when, Agentic Campaigns learn from visitor behaviour and continuously optimise traffic allocation across your experiences over time.

What the agent handles for you:

Grouping visitors by behaviour to identify who responds best to each experience
Identifying the right moments to show each experience
Shifting traffic towards stronger-performing options as evidence builds
Running continuously in the background - no manual intervention needed

What you set up:

A strategy; choose the objective that matches your goal (e.g. basket abandonment recovery, re-engaging returning visitors)
A goal metric; the outcome you want to improve, such as Conversion Rate or Revenue Per User
Your experiences; add up to 5 variations; no targeting rules or segments required

How it works:

Create a new Agentic Campaign from the Campaigns section
Choose your strategy and set your goal
Add your experiences using templates or custom code
Go live - the agent will begin learning and optimising

You can monitor performance at any time in the Agentic Report, which shows how traffic is being distributed, how each experience is performing against control, and where confidence is building.

19/03/2026: Campaign Dependencies, Traffic Allocation Groups, and a segment bug fix

This release is focused on giving you more control over how your campaigns work together. Two new features for managing campaign relationships and traffic distribution, plus a fix to a bug in the segment creator.

Campaign Dependency Rules

Sometimes an experience only makes sense if a visitor has — or hasn't — already seen something else. Until now, building that logic meant segment workarounds. Dependency Rules make it a first-class feature.

You can now set rules directly in the Campaign Editor that control whether a campaign triggers, based on prior exposure to another campaign or experience. Made With Intent evaluates them automatically on every visit, before any bucketing takes place.

Useful for:

Sequenced journeys where step two should only appear after step one
Suppressing a campaign for visitors who've already seen something similar
Testing follow-up messages (e.g. basket nudge) only for visitors who saw the original

👉 How to set up Campaign Dependency Rules

Campaign Traffic Allocation Groups

If you're running multiple campaigns targeting the same visitors, you've likely hit one of two problems: campaigns competing for the same traffic, or a growing tangle of exclusion groups keeping them apart.

Traffic Allocation Groups solve this. You group campaigns together, set a traffic split across them, and Made With Intent handles the rest — assigning each visitor once, at the website level, before campaign evaluation begins.

Useful for:

Running parallel campaigns on the same audience without them stepping on each other
Deliberately prioritising one campaign over another with a bigger traffic share
Keeping your campaign programme manageable as it scales

👉 How to set up Traffic Allocation Groups

Bug fix: CSV upload in segment creator now case-insensitive

When building a segment using free-text fields — such as product categories, page URLs, or custom attributes — conditions are now matched case-insensitively. A rule matching "Shoes" will now correctly capture users where the stored value is "shoes", "SHOES", or any other casing.