Meet your new agent. With Agentic Campaigns, you choose the experience and define the strategy - the agent handles who sees what, and when. The result? Always-on optimisation that gets smarter over time.
Unlike Custom Campaigns, where you define the segment and timing yourself, an Agentic Campaign does that work for you. There’s no fixed end date, no manual segment-building, and no need to pick a winner.
Find out more about;
How the agent learns, what the control variant does, and what the dashboard shows
A step-by-step guide to getting your campaign live
The available agentic strategies, and recommended set-up
How to interpret agentic campaign results
Agentic vs Custom: what’s the difference?
| Agentic | Custom |
Who defines the segment? | The agent | You |
Who decides timing? | The agent | You |
Campaign types available | Standard only | Standard, Dynamic, Sequenced |
How experiences are built | Pre-built templates, third party triggers, custom code | Pre-built templates, third party triggers, custom code |