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Product Releases April 2025

Charley Bader avatar
Written by Charley Bader
Updated over a week ago

15/03/2025: Campaign Manager

We're excited to introduce the Made With Intent Campaign Manager; a new way to create, test and deliver real-time, intent-driven experiences on your site.

Key Features:

Visual campaign builder
Create campaigns directly in the Made With Intent platform through an easy to use UI, assigning experiences to Intent based segments. You're able to decide exactly when, where and how often each experience shows. Set page-level rules, device targeting, and schedule timing with precision.

Ready-to-use customisable templates
We have a library of templates overlays, that can be customised through pre-defined variables without development resource. Allowing you to change the copy, styling and layout to match your brand. Our template library includes:

  • USPs slideouts

  • Discount nudges

  • Email capture

  • Full-width banners

  • Countdown timers

  • Tooltips nudges

You are also able to insert Bloomreach Weblayers as your campaign content.

Easy customisation when it's needed

Each template's raw HTML/CSS/JS can be edited if you want full control, as well as being able to build custom templates

Testing & reporting
You are able to build campaigns for all audiences (through experiences), or test them (via experiments) against a control. In-platform reporting allows you to understand the impact core e-commerce metrics, as well as Intent based metrics such as average expected conversion.

Find out more information around the campaign manager here

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