With Made with Intent, every customer has a set of data points returned against them as they navigate through your site. These are used to build the Made with Intent segments and can also be used to build custom segments of your own. All of this user data is held within local storage, and you can view your own in the dev console using the following:
JSON.parse(localStorage.getItem('intent.inference.last')) || '{}';
Below you can find a list of all the data points returned in each inference:
intent_stage: string
High-level label indicating the user’s overall intent stage
“low” → Has a low intent to purchase
“building” → Is building intent to purchase
“high” → Has a high intent to purchase
shopper_mindset: string
Qualitative description of the user’s mindset
“discovery” → Broadly exploring products and ranges
“consideration” → Focusing on a single product or a subset of products
“operational” → No longer actively shopping — account management, checking out etc
{
"intent_stage": "low",
"shopper_mindset": "discovery",
}intent: object
Nested object containing key intents. Each intent has the same structure:
Path: intent.<intent>
latest: float — Latest probability for the intent
latest_label: string — Label for the latest percentile ranking
"Very Low": < p10
"Low": < p33
"Medium": < p66
"High": < p90
"Very High": ≥ p90
latest_pctile: int — Percentile ranking for the latest score
max: float — Maximum probability seen for this intent
max_label: string — Label for the maximum percentile ranking
max_pctile: int — Percentile ranking for the max score
Intents:
intent.xc → Purchase Confidence
intent.xr → Likelihood to Return
intent.xe → Likelihood to Abandon
intent.xatc → Readiness to Add to Bag
{
"latest": 0.0382,
"latest_label": "Low",
"latest_pctile": 13,
"max": 0.0448,
"max_label": "Low",
"max_pctile": 26
}affinities: object
Path: affinities.all
Each key corresponds to an available affinity type. Values are lists of items the user has shown interest in:
{
"page_brand": ["Nike", "Adidas"],
"page_category": ["T-Shirts"],
"page_subcategory": ["Performance T-Shirts"],
"page_type": ["plp"],
"page_url_slug": ["summer-sale"],
"product_brand": ["Nike"],
"product_category": ["T-Shirts"],
"product_name": ["Nike Air Zoom Pegasus 40"],
"product_price_band": ["£25-£50"],
"product_sku": ["SKU-1234"],
"product_subcategory": ["Lightweight Trainers"],
"product_url_path": ["/p/nike-air-zoom"]
}Path: affinities.top
A flattened string representing the top affinity for each category, e.g.
{
"page_brand": "Nike",
"product_category": "T-Shirts",
"page_type": "plp",
"product_name": "Nike Air Zoom Pegasus 40",
...
}segments: array[object]
Each segment object includes:
id: string — Internal ID for the segment
name: string — Display name for the segment
Example:
{
"id": "67d57a30b3ad6d3876b9b454",
"name": "Likely to Exit"
}{
"intent_stage": "low",
"shopper_mindset": "discovery",
"intent": {
"xc": {
"latest": 0.0382,
"latest_label": "Low",
"latest_pctile": 13,
"max": 0.0448,
"max_label": "Low",
"max_pctile": 26
},
"xr": {
"latest": 0.1689,
"latest_label": "Very Low",
"latest_pctile": 6,
"max": 0.1758,
"max_label": "Low",
"max_pctile": 13
},
"xe": {
"latest": 0.7343,
"latest_label": "Very High",
"latest_pctile": 94,
"max": 0.7345,
"max_label": "Very High",
"max_pctile": 94
},
"xatc": {
"latest": 0.0662,
"latest_label": "Low",
"latest_pctile": 14,
"max": 0.0694,
"max_label": "Low",
"max_pctile": 23
}
},
"affinities": {
"all": {
"page_brand": ["Nike", "Adidas"],
"page_category": ["T-Shirts"],
"page_subcategory": ["Performance T-Shirts"],
"page_type": ["plp"],
"page_url_slug": ["summer-sale"],
"product_brand": ["Nike"],
"product_category": ["T-Shirts"],
"product_name": ["Nike Air Zoom Pegasus 40"],
"product_price_band": ["£25-£50"],
"product_sku": ["SKU-1234"],
"product_subcategory": ["Lightweight Trainers"],
"product_url_path": ["/p/nike-air-zoom"]
},
"top": {
"page_brand": "Nike",
"product_category": "T-Shirts",
"page_type": "plp",
"product_name": "Nike Air Zoom Pegasus 40"
}
},
"segments": [
{
"id": "67d57a30b3ad6d3876b9b454",
"name": "Likely to Exit"
},
{
"id": "b6827321bd5297dfa816f66fc",
"name": "Unlikely to Return"
}
]
}