With Made with Intent, every customer has a set of data points returned against them as they navigate through your site. These are used to build the Made with Intent segments and can also be used to build custom segments of your own. All of this user data is held within local storage, and you can view your own in the dev console using the following:
JSON.parse(localStorage.getItem('intent.inference.last')) || '{}';
Below you can find a list of all the data points returned in each inference
Affinities (these are all based on your data layer)
page_brand - the brand a user has an affinity towards
page_category - the page category a user has an affinity towards
page_subcategory - the page subcategory a user has an affinity towards
page_type - the page type a user has an affinity towards
page_url_slug - the page a user has an affinity towards based on URL slug
product_brand - the product brand a user has an affinity towards
product_category - the product category a user has an affinity towards
product_name - the product a user has an affinity towards (name)
product_price_band - the product price band a user has an affinity towards
product_sku - the product a user has an affinity towards (SKU)
product_subcategory - the product subcategory a user has an affinity towards
product_url_path - the product a user has an affinity towards based on URL path
top - the top affinities a user has from all the above data points
Buying_Stage
Journey - the journey a user has gone through the buying stages
label - the current buying stage of a user
max_label - the maximum buying stage a user has reached
Has_Changed - this will only populate with information when there has been a change in the variables
Intent
xatc - expected add to cart / basket
latest - the latest expected add to cart score
latest_label - the latest expected add to cart score label (low, medium, high)
latest_pctile - the latest expected add to cart score percentile
max - the maximum expected add to cart score a user has reached
max_label - the max expected add to cart score label a user has reached (low, medium, high)
max_pctile - the max expected add to cart score percentile a user has reached
xc - expected conversion
latest - the latest expected conversion score
latest_label - the latest expected conversion score label (low, medium, high)
latest_pctile - the latest expected conversion score percentile
max - the maximum expected conversion score a user has reached
max_label - the max expected conversion score label a user has reached (low, medium, high)
max_pctile - the max expected conversion score percentile a user has reached
xe - expected exit
latest - the latest expected exit score
latest_label - the latest expected exit score label (low, medium, high)
latest_pctile - the latest expected exit score percentile
max - the maximum expected exit score a user has reached
max_label - the max expected exit score label a user has reached (low, medium, high)
max_pctile - the max expected exit score percentile a user has reached
xp - expected progression
latest - the latest expected progression score
latest_label - the latest expected progression score label (low, medium, high)
latest_pctile - the latest expected progression score percentile
max - the maximum expected progression score a user has reached
max_label - the max expected progression score label a user has reached (low, medium, high)
max_pctile - the max expected progression score percentile a user has reached
xr - expected return
latest - the latest expected return score
latest_label - the latest expected return score label (low, medium, high)
latest_pctile - the latest expected return score percentile
max - the maximum expected return score a user has reached
max_label - the max expected return score label a user has reached (low, medium, high)
max_pctile - the max expected return score percentile a user has reached
Journey
performance_score - the users current intent performance score
phase - the users current intent performance phase
segment - the users current intent performance segment
state - the users current intent performance state
Momentum - the recent trend of a specific metric
xatc - expected add to cart / basket
momentum - the latest momentum score
momentum_label - the latest momentum score label (very negative, negative, steady, positive, very positive)
xc - expected conversion
momentum - the latest momentum score
momentum_label - the latest momentum score label (very negative, negative, steady, positive, very positive)
xe - expected exit
momentum - the latest momentum score
momentum_label - the latest momentum score label (very negative, negative, steady, positive, very positive)
xp - expected progression
momentum - the latest momentum score
momentum_label - the latest momentum score label (very negative, negative, steady, positive, very positive)
xr - expected return
momentum - the latest momentum score
momentum_label - the latest momentum score label (very negative, negative, steady, positive, very positive)
Segments - the segments a user has matched (both Made with Intent made and custom made)