Find out more about our releases in August!
07/08/2024: Phase & Segment Performance, and Segment Improvements
07/08/2024: Phase & Segment Performance, and Segment Improvements
Phase and Segment Performance
We are very excited to announce our latest release, following on from our Intent Performance Score release in July.
Within the Intent Performance Score, you are now able to see your Phase Performance Health, and Segment Health. These two features are aimed at supporting you in understanding the key opportunity for your site, and focus area.
Within the Overview page, you will now see each Phase has a Performance Score;
The Score ranges from Very Poor to Excellent, and is an indication of how well this phase is performing based on drop-off rate compared against other eCommerce websites. Drop-off rate is the number of visitors who do not reach the next phase of the Intent Performance Funnel.
This score is also present against each MWI segment, on the Phase pages;
Key Benefits;
Understand where to focus time and resource based on where the biggest opportunity lies for your website
Understand key segments to target, as well as the execution examples (by using our Segment Opportunities content)
Segment Improvements
We have also released improvements to the 'My Segments' UI to make it easier to manage and view your segments;
Key Changes
You can now filter between MWI and Custom Segments
Please note, as part of this, legacy pre-built MWI segments are now hidden by default, and can be found by changing the filters
Segments from the MWI Segmentation Framework have been renamed from 'Pre-built' to 'MWI Segment'
You are now able to search for a segment, and sort them by Name and Volume