Skip to main content

Integration Templates

Charley Bader avatar
Written by Charley Bader
Updated over 10 months ago

This article provides detailed information about the templates available for configuring your integrations with third-party tools in the Made with Intent product.

In Session Template

The In-Session template is best used if you are looking to use the integration to target customers in-flight during their time on site

  • Intent State; the users current intent performance state

  • Intent Phase; the users current intent performance phase

  • Latest Intent Label; the users latest expected conversion score label (low, medium, high)

  • Purchase Intent Momentum; the recent trend of purchase momentum (very negative, negative, steady, positive, very positive)

  • Add to Cart Intent Momentum; the recent trend of add to cart momentum (very negative, negative, steady, positive, very positive)

  • Exit Intent Momentum; the recent trend of exit momentum (very negative, negative, steady, positive, very positive)

  • Exit Intent Label; the users latest expected exit score label (low, medium, high)

  • Return Intent Momentum; the recent trend of return momentum (very negative, negative, steady, positive, very positive)

  • Expected Progression; the users latest expected progression score label (low, medium, high)

  • Current Buying Stage; the current buying stage of a user

  • Top Product Category Affinity; the top product category a user has an affinity towards

  • Top Product SKU Affinity; the top product SKU a user has an affinity towards

  • Top Product Name Affinity; the top product name a user has an affinity towards

  • Last Matched Priority Segment; the top priority segment a user has last matched (if a user matches multiple segments a score is used to determine the ranking of these segments)

Post-Visit Template

The Post-Visit template is best used if you are looking to use the integration to target customers post their visit to site, for example in email campaigns

  • Intent Phase; the users last intent performance phase

  • Last Purchase Intent label; the users last expected conversion score label (low, medium, high)

  • Peak Intent label; the users peak expected conversion score label throughout their journey (low, medium, high)

  • Last Known Return Intent label; the users last expected return score label (low, medium, high)

  • Last Buying Stage; the users last buying stage

  • Peak Buying Stage; the users peak buying stage throughout their journey

  • Top Product Category Affinity; the top product category a user has an affinity towards

  • Top Product SKU Affinity; the top product SKU a user has an affinity towards

  • Top Product Name Affinity; the top product name a user has an affinity towards

  • Last Matched Priority Segment; the top priority segment a user has last matched (if a user matches multiple segments a score is used to determine the ranking of these segments)
    ​

Did this answer your question?