This article provides detailed information about the templates available for configuring your integrations with third-party tools in the Made with Intent product.
In Session Template
The In-Session template is best used if you are looking to use the integration to target customers in-flight during their time on site
Intent State; the users current intent performance state
Intent Phase; the users current intent performance phase
Latest Intent Label; the users latest expected conversion score label (low, medium, high)
Purchase Intent Momentum; the recent trend of purchase momentum (very negative, negative, steady, positive, very positive)
Add to Cart Intent Momentum; the recent trend of add to cart momentum (very negative, negative, steady, positive, very positive)
Exit Intent Momentum; the recent trend of exit momentum (very negative, negative, steady, positive, very positive)
Exit Intent Label; the users latest expected exit score label (low, medium, high)
Return Intent Momentum; the recent trend of return momentum (very negative, negative, steady, positive, very positive)
Expected Progression; the users latest expected progression score label (low, medium, high)
Current Buying Stage; the current buying stage of a user
Top Product Category Affinity; the top product category a user has an affinity towards
Top Product SKU Affinity; the top product SKU a user has an affinity towards
Top Product Name Affinity; the top product name a user has an affinity towards
Last Matched Priority Segment; the top priority segment a user has last matched (if a user matches multiple segments a score is used to determine the ranking of these segments)
Post-Visit Template
The Post-Visit template is best used if you are looking to use the integration to target customers post their visit to site, for example in email campaigns
Intent Phase; the users last intent performance phase
Last Purchase Intent label; the users last expected conversion score label (low, medium, high)
Peak Intent label; the users peak expected conversion score label throughout their journey (low, medium, high)
Last Known Return Intent label; the users last expected return score label (low, medium, high)
Last Buying Stage; the users last buying stage
Peak Buying Stage; the users peak buying stage throughout their journey
Top Product Category Affinity; the top product category a user has an affinity towards
Top Product SKU Affinity; the top product SKU a user has an affinity towards
Top Product Name Affinity; the top product name a user has an affinity towards
Last Matched Priority Segment; the top priority segment a user has last matched (if a user matches multiple segments a score is used to determine the ranking of these segments)