The Monitoring section gives you a real-time view of how your tracking implementation is performing. It covers three key areas: session usage, data quality across your product and page tags, and deployment health. If something is wrong with your data - missing fields, stale script versions, or unexpected drops in events - this is where you'll find it.
Usage
Usage
The Usage tab breaks down how sessions and events are being recorded across your property
Tracking
The Tracking chart shows session volume over time. Use it to spot unexpected spikes or drops that might indicate an implementation change or issue on your site.
Controls
Scope - Choose what to measure. Defaults to Sessions.
Display - Toggle between a line chart and other visualisation formats.
Date range - Pick from presets (1D, 7D, 30D, 180D, 365D) or set a custom range using the calendar picker.
Group by - Aggregate data by Day, Week, or Month. If your date range doesn't align cleanly with week or month boundaries, the platform will prompt you to adjust it.
Trend line - Overlay a trend line to see the direction of travel - most useful over longer date ranges.
Export - Download the current view as a data file matching your selected scope and date range.
💡 Clicking a week bar on the chart drills down into that specific week to see day-by-day detail.
Tag Management
Tag Management
Tag Management is your data quality hub. It shows you what data is arriving from your tracking script, how complete it is, and where there are gaps. It covers four data types across its sub-tabs: Product, Page, Custom Attributes and Profiles, and Conversions.
Each sub-tab follows a consistent structure:
Top-level KPIs - a quick snapshot of the data received
Quality Indicators - visual gauges that pinpoint specific data issues; click any gauge to filter the table to rows failing that check
Filters - narrow the data library by SKU, search term, or date range
Data library - a sortable, resizable, exportable table with a column picker
Product
Shows data quality for product-level events - the core of your intent signal.
KPIs
Products tracked - Total distinct products seen in the past 7 days.
Passed data quality checks - Percentage of product events that passed all quality checks.
Top brand by add to carts - The brand generating the most add-to-cart events - a useful sanity check.
Quality Indicators
SKU - Checks uniqueness and consistency of product SKUs. Duplicate SKUs mapped to different descriptions will surface here.
Populated Metadata - Whether fields like brand, category, and subcategory are being sent. Low coverage reduces the accuracy of intent signals.
Quality - An overall assessment of product data events received.
Product Tag Library
A full table of every tracked product showing SKU, name, category, subcategory, brand, currency, price, and total events. You can drag and reorder columns, resize them, and choose which to display using the Columns picker. The table is paginated and fully sortable.
Page
The same structure as Product, but for page-level events. The Top page category by events KPI confirms that the pages you expect to be most active actually are.
The Page Tag Library lists every tracked URL with columns including path, brand, category, and subcategory. Use the Search filter to find a specific path or category. The Expand URLs toggle shows full URL paths rather than shortened versions.
Custom Attributes and Profiles
Shows the coverage and distribution of any custom attributes and audience profiles you have configured.
Distinct profile combinations - The number of unique attribute-profile pairings seen in the period.
Custom attribute coverage - Percentage of events that include at least one custom attribute value.
Product SKUs with profile coverage - How many SKUs have been matched to a profile.
The Custom Attributes and Profiles table shows each combination of attribute values alongside SKU count and total events. Columns that have returned no data in the past 7 days are automatically hidden - the info bar at the top of the tab shows how many are currently hidden.
💡 Use the Exact SKU and Search filters to investigate a specific product or attribute value combination.
Conversions
Surfaces conversion event quality and gives you a detailed view of individual conversion records.
KPIs
Conversions - Total conversion events received in the past 7 days.
Total products converted - Number of distinct products included across all conversion events.
Total conversion value - Combined order value of all conversions. Currency is pulled from your property settings.
Quality Indicators
Order Completeness - Whether order items and order value are being passed correctly with each conversion event.
Conversion Library
A record of every conversion event, searchable by User ID (wildcard), Voucher Code, or product SKU. Filter by 1D, 3D, 7D, or a custom date range, and export in full.
Deployment
Deployment
The Deployment tab tells you which version of the Made With Intent tracking script is live on your site, how much traffic it is serving, and whether all data flows are healthy.
Script Versions
Shows the current release landscape for your tracking script over the last 24 hours.
Latest available version - The most recent script release, with its release date.
Current most used version - The version generating the most traffic on your property right now.
% of traffic on latest version - What proportion of sessions are running the most up-to-date script. Ideally at or near 100%.
Warnings will display if < 95% of traffic is on latest release. There is a 7 day grace period for new releases
The versions table beneath lists every script version seen in the last 24 hours, with events generated, share of traffic, and the period it was active.
💡 If you see traffic split across multiple versions, it usually means a recent deployment hasn't fully rolled out yet. This typically resolves within a few hours.
Service Checks
A live status panel showing whether key data signals are being received correctly. Each check displays a green OK when operating normally.
Events Received - Confirms that general tracking events (page views, product views, etc.) are arriving.
Conversions Received - Confirms that conversion events are being picked up.
Add to Cart Received - Confirms that add-to-cart events are flowing through.
24 Hour Check - Verifies that data has been received within the last 24 hours - a catch-all for silent failures.
Script Version - Confirms that the script version in events matches a known release.
⚠️ If any Service Check shows a non-OK status, check Tag Management > Product and Conversions first to identify where data may have stopped flowing. If the issue persists, contact your Made With Intent account team.
Common Questions
Common Questions
Why is my data quality percentage low?
Low data quality usually means required fields - such as SKU, category, or brand - are not being sent consistently with your product events. Open Tag Management > Product, click the relevant Quality Indicator gauge to filter the table, and look for patterns in the affected rows.
Why are some columns hidden in Custom Attributes and Profiles?
Columns are only shown when at least one event in the past 7 days contains a value for that column. If a custom attribute hasn't fired recently, its column is hidden automatically. The info bar at the top of the tab shows how many columns are currently hidden.
What does it mean if my traffic isn't 100% on the latest script version?
A small amount of traffic on older versions is normal immediately after a release, as browser caches catch up. If you're seeing a significant split for more than 24 hours, check with your development team to confirm the latest script tag has been deployed.
Can I export data from Monitoring?
Yes. Every data library table (Product, Page, Custom Attributes, Conversions) has an Export button that downloads the current filtered view, or all data across pagination. The Usage > Tracking chart also has its own Export option.