Made with Intent Segments | Made With Intent Help Center

We provide you with a Made with Intent Segmentation Framework that can be utilised for both on-site and post visit experience optimisation. The framework takes into account the following;

Objective & Phase; What should we be trying to get the customer to do? Engage, Build Intent, Maintain Intent or Convert
Current Behavioural State; Is the customer showing positive or negative behaviours? Focussed Shopping, Struggle Behaviour or Abandon
Context; What do we understand about a customers level of intent and Buying Stage?

These segments can be found by either navigating through the Intent Performance Score, via the Overview tab, or through the My Segments tab.

For each phase, you will find 'Core Segments', and 'Other Segments'. Core segments are based on the behavioural state of a visitor - allowing you to understand a high-level make up of the phase. Other segments are then made up of segments from the Made with Intent framework, with additional context of visitors.

If you'd like to learn more about the MWI segments, and ideas for experiences you could serve these customers, take a look at the individual segment pages;

Phase	Segment Name	Description
Engage	Engage \| Abandoning Visitors	Visitors who are beginning to engage with your website, but showing signs of abandoning.
Engage	Engage \| Struggling Visitors	Visitors who are beginning to engage with your website, but showing signs of struggle.
Engage	Engage \| Focused Visitors	Visitors who are beginning to engage with your website and showing positive intent. All visitors start each phase in this state.
Engage	Engage \| All Visitors	Visitors who are beginning to engage with your website.
Engage	Struggling \| On Landing Page - PDP	Visitors who are evaluating products, but are struggling to engage.
Build Intent	Build Intent \| Abandoning Visitors	Visitors who have engaged with your website, but are showing signs of abandoning.
Build Intent	Build Intent \| Struggling Visitors	Visitors who have engaged with your website, but are showing signs of struggle.
Build Intent	Build Intent \| Focused Visitors	Visitors who have engaged with your website and are beginning to build intent. All visitors start each phase in this state.
Build Intent	Build Intent \| All Visitors	Visitors who have engaged with your website and are beginning to build intent.
Build Intent	Abandoning \| Evaluating Products	Visitors who are evaluating products, but are showing signs of abandoning.
Build Intent	Struggling \| Evaluating Products	Visitors who are evaluating products, but are struggling to engage.
Build Intent	Focused \| Not Added to Cart	Visitors who are located on a product page they have built an affinity for, but still haven’t added any items to the cart.
Build Intent	Struggling \| Has Product Affinity	Visitors who have a product affinity they did not add to cart and are struggling to build intent.
Build Intent	Abandoning \| Not Reached a PDP	Visitors who are refining products, but are showing signs of abandoning.
Build Intent	Struggling \| Not Reached a PDP	Visitors who are refining products, but are struggling to build intent.
Maintain Intent	Maintain Intent \| Abandoning Visitors	Visitors who have built intent, but are showing signs of abandoning.
Maintain Intent	Maintain Intent \| Struggling Visitors	Visitors who have built intent, but are showing signs of struggle.
Maintain Intent	Maintain Intent \| Focused Visitors	Visitors who have built intent and are now continuing to build or maintain it. All visitors start each phase in this state.
Maintain Intent	Maintain Intent \| All Visitors	Visitors who have built intent and are now continuing to build or maintain it.
Maintain Intent	Focused \| Building a Basket	Visitors who have added multiple items to the basket and will likely add more.
Convert	Convert \| Abandoning Visitors	Visitors who have built intent and are now looking to convert, but are showing signs of abandoning.
Convert	Convert \| Struggling Visitors	Visitors who have built intent and are now looking to convert, but are showing signs of struggle.
Convert	Convert \| Focused Visitors	Visitors who have built intent and are now looking to checkout. All visitors start each phase in this state.
Convert	Convert \| All Visitors	Visitors who have built intent and are now looking to checkout.
Convert	Struggling \| On Checkout	Visitors who were ready to convert and are still on the checkout, but are showing signs of struggle.
Convert	Abandoning \| On Checkout	Visitors who were ready to convert and are still on the checkout, but are showing signs of abandoning.
Convert	Struggling \| Left Checkout	Visitors who were ready to convert, but are no longer on the checkout and showing signs of struggle.
Convert	Abandoning \| Left Checkout	Visitors who were ready to convert, but are no longer on the checkout and are showing signs of abandoning.