We provide you with a variety of pre-built segments linked to our Stages, Signals and Trends framework that can be utilised for both on-site and post visit experience optimisation.
These segments can be found in your Segment Library. You are able to see the rules of the segments, as well as clone the segment if you would like to customise any of the rules.
You can find out more about these segments below;
Segment Name | Description |
Intent Stage | Low | (Early Journey) Visitors who currently have a low intent to purchase. All visitors will initially be assumed low intent until their following behaviours indicate their true intent to purchase. |
Intent Stage | Building | (Early-Mid Journey) Visitors who are actively building their intent to purchase, showing increasing engagement and interest. Typically, where affinities are formed and visitors spend time discovering the range. |
Intent Stage | High | (Mid-Late Journey) Visitors who are indicating strong likelihood of purchasing. Typically, a basket has been built with visitors often progressing confidently towards the checkout. |
Shopper Mindset | Discovering Products | Visitors who are currently in a discovery mindset, exploring a wide range of products. This is typically where affinities for specific categories are formed. |
Shopper Mindset | Considering Products | Visitors who are in a consideration mindset, focusing on a subset of products for potential purchase. This is typically where affinities for specific products are formed. |
Intent Stage | Low + Discovering Products | Visitors with low purchase intent who are currently exploring a variety of products. |
Intent Stage | Building + Discovering Products | Visitors who are building their purchase intent while exploring a variety of products. |
Intent Stage | Building + Considering Products | Visitors who are building their purchase intent and are focused on a specific subset of products. |
Intent Stage | High + Discovering Products | Visitors with high purchase intent who are still exploring a variety of products. |
Intent Stage | High + Considering Products | Visitors with high purchase intent who are focused on a specific subset of products. |
Intent Stage | Low + Losing Confidence | Visitors with low purchase intent who are currently losing confidence in making a purchase. |
Intent Stage | Building + Losing Confidence | Visitors who have been in the process of building purchase intent but are currently losing confidence in making a purchase. |
Intent Stage | High + Losing Confidence | Visitors with high purchase intent who are currently losing confidence in making a purchase. |
Intent Stage | Building + Gaining Confidence | Visitors who are building purchase intent and are currently gaining confidence in making a purchase. |
Intent Stage | High + Gaining Confidence | Visitors with high purchase intent who are currently gaining even more confidence in making a purchase. |
Intent Stage | Low + Increasingly Likely to Abandon | Visitors with low purchase intent who are showing an increasing likelihood of exiting the site. |
Intent Stage | Building + Increasingly Likely to Abandon | Visitors who are building purchase intent but are showing an increasing likelihood of exiting the site. |
Intent Stage | High + Increasingly Likely to Abandon | Visitors with high purchase intent who are showing an increasing likelihood of exiting the site. |
Intent Stage | Low + Increasingly Likely to Add to Bag | Visitors with low purchase intent who are showing an increasing likelihood of adding items to their shopping bag. |
Intent Stage | Building + Increasingly Likely to Add to Bag | Visitors who are building purchase intent and are showing an increasing likelihood of adding items to their shopping bag. |
Intent Stage | High + Increasingly Likely to Add to Bag | Visitors with high purchase intent who are showing an increasing likelihood of adding items to their shopping bag. |
Likelihood to Abandon | High | Visitors who currently have a high likelihood of exiting the site, indicating risk of abandonment. |
Affinity | Has Affinity for a Product | Visitors who have demonstrated an affinity for specific products, indicating interest in those items. |
Affinity | Has Affinity for a Category | Visitors who have demonstrated an affinity for a specific product category, indicating interest in those items. |