Our Hotjar integration allows you to overlay intent data to improve your analysis and understanding of your customers.

Once you have set up the integration within the platform, you can then filter the data within Hotjar using the user attributes. The specific attributes will be based on the data pack you have chosen as part of the integration set-up.

Heatmaps; Filter Heatmap data to one group of users in order to understand how they interact with different pages on site. These insights can then be taken into testing or personalisation strategies, to give your customers the right content at the right time

Recordings; Filter your recordings to look at users who were in a specific segment, or had a specific intent metric (e.g. high intent to exit). This allows you to gain behavioural understanding of how your customers were interacting with your site, in order to build hypotheses for experimentation or UX improvements

Surveys; Target surveys to users in a specific segment to better understand their motivations on site and enrich your customer understanding. For example, asking questions to abandoning customers around why they are leaving site, and how this could be prevented in the future.