Brand Themes let you set your colours, fonts and button styles once, then apply them to any widget instead of styling each one individually.
Create a theme
Go to Asset Manager > Brand Themes.
Click Create New Theme.
Set your brand colours (primary, background, surface, text), typography, button styles (Primary and Secondary), shape, links/icons, and borders.
Name it and click Save Theme.
You can create as many themes as you need, useful for seasonal campaigns, sale events, or trying out a new look on a few widgets before a wider rollout.
Apply a theme to a widget
Open the Visual Editor within the campaign you want to edit.
Select the widget you want to style.
Under Appearance, open the Theme dropdown and choose a saved theme.
The widget updates to match your theme's colours and button styles, including buttons inside repeatable content like carousel messages.
Note: Applying a theme in the visual editor copies its settings onto the widget at that moment. If you later edit the theme in Asset Manager, widgets that already have it applied won't update automatically. To bring a widget in line with the edited theme, open the widget and re-apply the theme from the dropdown.
Customising a widget manually
Even after a theme has been applied, you can still choose to make manual changes if needed. Just tick Customise manually on the widget's Appearance section. This gives you the same set of controls a theme uses (colours, typography, buttons, shape, borders) but scoped to just that individual widget.