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Optimizely Integration

Written by Charley Bader

Using Made With Intent, you can integrate with Optimizely to trigger in-session experiences based on real-time visitor intent.

This allows teams to continue building experiences in Optimizely, while using Made With Intent to decide who should see an experience and when, based on what a visitor is trying to do in that moment.


Triggering In-Session Experiences

Made With Intent allows you to trigger in-session experiences based on real-time intent, rather than static behavioural rules.

When configuring an Optimizely third party trigger, choose the type of trigger that you want to execute when a campaign experience matches.

Manual Activation Mode

A manual trigger fires when an Intent experience is triggered.

  • You supply a page ID

  • When an experience triggers, our client script is responsible for invoking:

window.optimizely.push({
type: "activate",
pageId: <your-page-id>
});

Trigger an Event

Triggers a custom event used in your Optimizely platform.

  • You supply the event name

  • When an experience triggers, our client script is responsible for invoking

window.optimizely.push({ 
type: 'event',
eventName: <your-event-name>
});

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