04/06/26: Agentic Campaigns - Reporting Refresh
04/06/26: Agentic Campaigns - Reporting Refresh
The Agentic Report has been updated to give you a clearer, more structured view of how the agent is performing and how it's making decisions.
The report now has three dedicated tabs:
Overview - Impact, trends, traffic allocations, and variant outcomes. Your go-to view for understanding results.
Insights - A deeper view of how the agent is making decisions, and where performance is being created across your audience. Surfaces the signals the agent is leaning on - such as Intent Stage, Shopper Mindset, or Likelihood to Abandon - and lets you identify which audiences each experience is resonating with.
Activity - A transparent log of every optimisation run, with the reasoning behind each decision the agent made.
Also updated in this release:
Phase names now follow a clear five-stage progression: New - Broad Exploration - Narrowing In - Optimisation - Always On, with a progress bar and plain-language description of what each phase means.
Annual Projected Uplift is now shown in the Performance Breakdown once the selected analysis window is more likely than not to beat control. It walks through three editable assumptions so you can model different scenarios.
Learning Milestones are now marked on the trend chart, showing the points at which the agent crossed meaningful learning thresholds. Use them to scope reporting to a specific stage of the campaign and strip out early exploration noise.
Credible Intervals can now be toggled on in the Secondary Goal Effects table, showing the range within which the true value of each metric most likely falls.
As part of this refresh, certain existing areas of the reporting dashboard have been removed, one of which being the Variant Breakdown table. Here's why:
Given the agent continuously reallocates traffic and weights rewards across multi-experience exposures, comparing variants side-by-side as if they were a fixed-allocation A/B test was misleading by construction.
The numbers themselves weren't wrong, but the lens implied fixed groups and like-for-like audiences that don't apply to an agentic campaign. Performance is best judged at the campaign level, not by isolating individual variants.
04/06/26: Monitoring
04/06/26: Monitoring
Previously known as Data Health Check, our Monitoring dashboard offers a complete, self-serve view of your data health and tracking performance, all in one place.
Previously this information was scattered or only available to the MWI team. Now you can check in directly from the platform whenever you need to.
What's included:
Usage - See session volumes over time with an interactive chart. Filter by day, week, or month, toggle a trend line, and export the data. Provisioning shows your contract usage against your session allowance for the current period.
Tag Management - A data quality hub covering product tags, page tags, custom attributes, and conversion events. Quality Indicators highlight exactly where data gaps are, and every view has a searchable, exportable data library.
Deployment - See which version of the MWI tracking script is live on your site, what share of traffic it's serving, and get a live status read on whether key signals (events, conversions, add to carts) are being received correctly.