04/06/26: Agentic Campaigns - Reporting Refresh
04/06/26: Agentic Campaigns - Reporting Refresh
The Agentic Report has been updated to give you a clearer, more structured view of how the agent is performing and how it's making decisions.
The report now has three dedicated tabs:
Overview - Impact, trends, traffic allocations, and variant outcomes. Your go-to view for understanding results.
Insights - A deeper view of how the agent is making decisions, and where performance is being created across your audience. Surfaces the signals the agent is leaning on - such as Intent Stage, Shopper Mindset, or Likelihood to Abandon - and lets you identify which audiences each experience is resonating with.
Activity - A transparent log of every optimisation run, with the reasoning behind each decision the agent made.
Also updated in this release:
Phase names now follow a clear five-stage progression: New - Broad Exploration - Narrowing In - Optimisation - Always On, with a progress bar and plain-language description of what each phase means.
Annual Projected Uplift is now shown in the Performance Breakdown once the selected analysis window is more likely than not to beat control. It walks through three editable assumptions so you can model different scenarios.
Learning Milestones are now marked on the trend chart, showing the points at which the agent crossed meaningful learning thresholds. Use them to scope reporting to a specific stage of the campaign and strip out early exploration noise.
Credible Intervals can now be toggled on in the Secondary Goal Effects table, showing the range within which the true value of each metric most likely falls.
Guardrail metrics can now be selected as part of the campaign set up. Choose up to 3 metrics to keep visibility on key indicators like revenue or conversion rate even when you're optimising for a higher-funnel metric
As part of this refresh, certain existing areas of the reporting dashboard have been removed, one of which being the Variant Breakdown table. Here's why:
Given the agent continuously reallocates traffic and weights rewards across multi-experience exposures, comparing variants side-by-side as if they were a fixed-allocation A/B test was misleading by construction.
The numbers themselves weren't wrong, but the lens implied fixed groups and like-for-like audiences that don't apply to an agentic campaign. Performance is best judged at the campaign level, not by isolating individual variants.
04/06/26: Monitoring
04/06/26: Monitoring
Previously known as Data Health Check, our Monitoring dashboard offers a complete, self-serve view of your data health and tracking performance, all in one place.
Previously this information was scattered or only available to the MWI team. Now you can check in directly from the platform whenever you need to.
What's included:
Usage - See session volumes over time with an interactive chart. Filter by day, week, or month, toggle a trend line, and export the data. Provisioning shows your contract usage against your session allowance for the current period.
Tag Management - A data quality hub covering product tags, page tags, custom attributes, and conversion events. Quality Indicators highlight exactly where data gaps are, and every view has a searchable, exportable data library.
Deployment - See which version of the MWI tracking script is live on your site, what share of traffic it's serving, and get a live status read on whether key signals (events, conversions, add to carts) are being received correctly.
15/06/26: Monitoring Improvements
15/06/26: Monitoring Improvements
We've made a host of improvements to the Monitoring page, including:
Quality Indicators — The quality gauges have been redesigned into a cleaner, slimmer pill format at the summary level. You can now customise which rules are enabled/disabled and adjust their thresholds to better suit your setup.
Ignore Rows — You can now ignore individual rows directly from the table by clicking an icon. Bulk ignore is coming in the next release.
Pages Tab — URLs in the pages table are now clickable, and the view has been cleaned up to show one row per URL with unique users alongside total events.
Deployment Tab — Realtime ingestion health is back, plus a new 1h/24h toggle so you can switch between short and longer-term views.
17/06/26: Visual Editor
17/06/26: Visual Editor
You can now build and customise on-site experiences directly on top of your live pages, no developer needed.
The Visual Editor lets you click any element on your site to edit copy, update styling, or hide it entirely. You can also drop in pre-built widgets — countdown banners, promo banners, modals, sticky bars, and more — each with their own configuration panel.
An element tree gives you a full structural view of the page for when you need to grab a parent element or something that's hard to click. You can preview changes at desktop and mobile breakpoints, manage multiple experiences from a single dropdown, and track every change in the View Changes panel with one-click undo.
The Visual Editor is available in the campaign flow via 'Add Content'.
Shopify stores will need to install the Intent Studio Chrome extension — full setup instructions here.