13/04/26: Custom Attribute Agent Context
13/04/26: Custom Attribute Agent Context
We're excited to announce Agent Context for custom attributes. You can now add guidance directly to your custom profile attributes and affinities, helping the agent understand how to interpret and use them when building campaigns.
You'll find it in Settings under Custom Attributes. Click into any profile attribute or affinity and select "Agent Context" to add your guidance.
Use it to:
Tell the agent when an attribute is relevant to personalisation (e.g. when to act on a particular affinity)
Define how values should be grouped or interpreted (e.g. bucketing visit frequency into new, returning, and loyal segments)
Give the agent a head start on customers with niche or domain-specific data points
Example: Loyalty Membership Tiers
If you pass a loyalty tier attribute (e.g. Bronze, Silver, Gold) via your SDK or GTM template, you can use Agent Context to tell the agent what those values mean and when they should influence a campaign. For example, you might specify that Gold members should be prioritised for high-value experiences, Silver members are close to upgrading and respond well to incentive messaging, and Bronze members are early in their journey. The agent can then factor this in when deciding which experience to serve, without you needing to build separate segments for each tier.
Example: Clothing Size
The same applies to attributes like clothing size. You might specify that visitors with less common sizes often encounter limited stock and respond well to early access or low stock urgency messaging, while those in popular sizes benefit more from new arrival or trend-led content. This lets the agent personalise around something that directly affects what a visitor can actually buy, rather than just their browsing behaviour.