Using Made With Intent, you can integrate with Fullstory to add intent context directly to Fullstory session replays and cohort filtering, giving teams a clearer understanding of why users behave the way they do, not just what they did.
Why Integrate Made With Intent and Fullstory?
Fullstory shows you what users did on a page; where they clicked, scrolled or dropped off.
Made With Intent adds the missing layer: why they behaved that way.
By enriching pageviews with intent data, teams can analyse Fullstory sessions with far more context, understanding:
What the visitor was trying to achieve
How close they were to conversion
Whether they were progressing, hesitating, or disengaging
This turns Fullstory from a purely behavioural analytics tool into a decision-support and insight tool, helping teams prioritise what to fix and where to focus.
You can utilise the FullStory APIs along with the Intent APIs to send intent data into the FullStory platform.
Setting up the integration
Enriching Data - In-Session
Once the MWI snippet is installed, intent-based events are pushed into the dataLayer. These events can be listened to by GTM or captured directly via JavaScript and forwarded to third-party platforms.
Listening for Inference Events via JavaScript
You can hook directly into MWI using a lightweight JavaScript snippet, and send these data points directly to third-party tools.
For more information, please see the developer support docs
Using GTM and the dataLayer
Once the MWI snippet is installed on your site, we start pushing intent-based events into the dataLayer. You can use GTM to listen for these and trigger other tools or workflows.
intent.gtm.inference: Triggered on each page view and click. Carries the latest real-time inference data.