Using Made With Intent, you can integrate with Contentsquare to add intent context directly to pageviews, giving teams a clearer understanding of why users behave the way they do, not just what they did.
Why Integrate Made With Intent and Contentsquare?
Contentsquare shows you what users did on a page; where they clicked, scrolled or dropped off.
Made With Intent adds the missing layer: why they behaved that way.
By enriching pageviews with intent data, teams can analyse Contentsquare sessions with far more context, understanding:
What the visitor was trying to achieve
How close they were to conversion
Whether they were progressing, hesitating, or disengaging
This turns Contentsquare from a purely behavioural analytics tool into a decision-support and insight tool, helping teams prioritise what to fix and where to focus.
Setting up the integration
You can set up an integration via Google Tag Manager (GTM) or directly through your front-end.
When integrating with Contentsquare, you can define custom variables to add meta information to pageviews about:
the page
the user
or the session
This allows intent data to be analysed alongside richer contextual attributes inside Contentsquare.
Listening for Inference Events via JavaScript
You can hook directly into MWI using a lightweight JavaScript snippet, and send these datapoints directly to third-party tools.
For more information, please see the developer support docs.
Using GTM and the dataLayer
Once the MWI snippet is installed on your site, we start pushing intent-based events into the dataLayer. You can use GTM to listen for these and trigger other tools or workflows.
intent.gtm.inference: Triggered on each page view and click. Carries the latest real-time inference data.
The Made With Intent team will work with you to define the best integration for your use case.