Script Performance

Made With Intent loads a lightweight snippet onto your website.

By default, the script loads asynchronously, meaning it does not block page rendering or impact core user experience.

The core Made With Intent script is approximately 18KB, gzip compressed, and cached in the browser for 30 minutes by default — keeping network overhead minimal.

When you create campaigns in the Intent platform, they are bundled into a single campaign script (the “xp” script).

This keeps the campaign layer efficient and fully optimised for performance.

The script and associated tracking requests typically complete in under 100ms, ensuring experiences respond quickly to real-time intent signals without degrading site performance.

Unlike traditional A/B testing platforms that often recommend render-blocking to prevent flicker, Made With Intent is built around real-time intent signals, not page-hiding hacks.

We are exponents of:

This approach avoids blocking the page, prevents disruptive flashes of content, and maintains performance best practices.

In our lab testing, we found that there is no measurable impact on Core Web Vitals.

To verify these claims we ran controlled performance tests: the same page measured with the script on and off, across the two conditions that matter most for real-world traffic - a throttled mobile connection and a typical desktop broadband connection.

This mirrors the same testing profiles used by tools like Google PageSpeed Insights, so results are easy for any review board to reproduce.

Bottom line: across every Core Web Vital, on every device profile, the difference between script-on and script-off was too small to be considered a real effect.

For context, on both profiles the page scored in Google's "Good" band for all three Core Web Vitals with the script enabled.