06/01/2025: Custom Controls
06/01/2025: Custom Controls
We're excited to announce the release of custom controls within the campaign manager. This gives you more flexibility and customisation in how you build experiences.
Use it to:
Compare two different experiences (e.g. intent vs non-intent)
Test different message styles or templates
Fire custom tracking events (like sending data to GA4)
You’ll find the option when you toggle on A/B testing in a campaign. Just tick “Enable Custom Control” and edit the control group to set your own segment, content, or code.