06/01/2026: Custom Controls
06/01/2026: Custom Controls
We're excited to announce the release of custom controls within the campaign manager. This gives you more flexibility and customisation in how you build experiences.
Use it to:
Compare two different experiences (e.g. intent vs non-intent)
Test different message styles or templates
Fire custom tracking events (like sending data to GA4)
You’ll find the option when you toggle on A/B testing in a campaign. Just tick “Enable Custom Control” and edit the control group to set your own segment, content, or code.
22/01/2026: Custom Naming & Product Improvements
22/01/2026: Custom Naming & Product Improvements
We’ve just shipped a couple of quality-of-life updates designed to make your day-to-day use of the platform simpler and smoother.
Rename Custom Affinities & Profile Attributes
You can now rename custom affinities and profile attributes directly in the platform.
Instead of generic “Slot X” labels, you can give each one a clear, memorable name. Making them easier to use when building segments without needing to cross-reference or guess.
Learn more in our documentation for custom affinities and profile attributes
New Confirmation Prompts
We’ve added helpful confirmation messages to reduce accidental changes:
You’ll now be warned before leaving a campaign with unsaved changes.
You’ll also get a prompt before logging out of the platform.
These small additions help keep your work safe and avoid frustrating slip-ups.