You are able to create custom goals to be used within the Campaign Manager for whether a user has visited a specific page, or clicked a specific element within your campaign.
For example;
If you are running an email sign-up experience, you may wish to track interactions with the sign-up CTA
If you are running an experience to encourage customers to go back to their basket, you may wish to track visits to the cart page
Setting up Custom Goals
Setting up Custom Goals
Custom goals are set-up by navigating to the area within the platform underneath the Campaign navigation item.
From here, select 'Create Custom Goal'. You can then give your goal a name.
Then choose the goal action; Visited Page or Clicked Element.
If your goal is Visited Page, you will then need to add the Page URL criteria of that specific page.
If your goal is Clicked Element, you can then choose either Element Class, ID, Tree, Text or XPath to identify to element you wish to track.
Once done, then just hit Save!
Seeing Custom Goals in Reporting
Seeing Custom Goals in Reporting
Custom goals will automatically be available in all Campaign Reporting underneath Campaign Goal. You simply need to choose the correct one from the drop down