Product Releases October 2025

Clearer live campaign controls. If a campaign is already live, the main action button within the editor now shows Pause instead of Start, so you always know the right next step.

Smarter scheduling messaging. Live campaigns with an upcoming scheduled start date will now be clearly marked as Scheduled. Those where the scheduled end date has passed will be marked as Completed.

Archive campaigns. You are now able to archive campaigns you are no longer using, to help keep your manager tidy and site script small. You will still be able to access reporting for archived campaigns, and they can be duplicated to be re-run.

Easily access reporting. Reporting now opens in a new browser tab, so you can jump between Campaign Manager and results without losing your place.

Removing deleted variants. If a variant/experience is deleted within a campaign, the reporting for that variant will also be deleted. If you wish to keep reporting, we recommend setting traffic to 0%

Persisted sort of segments. If you edit a segment the sort order will now persist for the rest of your session instead of reverting back to default. This makes it faster to get back into the segments you’re editing for campaigns.

Increased functionality in Dynamic & Sequenced Campaigns. You are now able to specify the frequency of experiences within these two campaign types, as well as if experiences should only fire on page load. Bringing these campaign types in line with standard campaigns for greater flexibility.

Improved Code Editor. Within the content editor, you are now able to toggle between code-only, split-view, and preview-only views. Making it especially easier for those using custom code in their experiences.