05/09/2025: Improved Intent Stage Breakdown
05/09/2025: Improved Intent Stage Breakdown
Today we have added additional functionality and data points to the Intent Stage Overview in the Performance Dashboard.
You are now able to look at three new breakdowns in the audience breakdown:
Top Product Affinity: The top product a user has an affinity towards
Top Category Affinity: The top product category a user has an affinity towards
Top Subcategory Affinity: The top product sub-category a user has an affinity towards
More information on affinities can be found here.
You are also now able to dive deeper into your Intent Stages by selecting 'View Full Breakdown' in order to see:
The volume of visitors
The volume % change over the time periods selected
The percentage of building intent visitors
The building intent % change over the time periods selected
The percentage of high intent visitors
The high intent % change over the time periods selected
The conversion rate of visitors
The conversion rate change over the time periods selected
Within the full breakdown, you can download a CSV of all the data points.