05/09/2025: Improved Intent Stage Breakdown
05/09/2025: Improved Intent Stage Breakdown
Today we have added additional functionality and data points to the Intent Stage Overview in the Performance Dashboard.
You are now able to look at three new breakdowns in the audience breakdown:
Top Product Affinity: The top product a user has an affinity towards
Top Category Affinity: The top product category a user has an affinity towards
Top Subcategory Affinity: The top product sub-category a user has an affinity towards
More information on affinities can be found here.
You are also now able to dive deeper into your Intent Stages by selecting 'View Full Breakdown' in order to see:
The volume of visitors
The volume % change over the time periods selected
The percentage of building intent visitors
The building intent % change over the time periods selected
The percentage of high intent visitors
The high intent % change over the time periods selected
The conversion rate of visitors
The conversion rate change over the time periods selected
Within the full breakdown, you can download a CSV of all the data points.
25/09/2025: Improved Campaign Reporting & Segment Data
25/09/2025: Improved Campaign Reporting & Segment Data
Campaign Reporting
Today we’re rolling out an upgrade to campaign reporting in Made With Intent. These improvements give you a clearer, more dependable view of campaign performance, and add powerful new commercial metrics to help you measure impact with confidence.
The upgrade
Previously, campaign results were refreshed each night using a seven-day rolling window. When the same journeys reappeared in that window, their activity could be counted more than once. In some cases, this made totals like unique users and interactions appear higher than the true activity.
Campaign reporting is now powered by a single, authoritative timeline for each campaign. This means results are shown exactly as they happened, without waiting for daily incremental logs or duplicate counts to be cleared.
New metrics
Alongside this, you’ll now see key commercial metrics directly in campaign reporting, including average order value (AOV) and total revenue. This makes it far easier to tie campaign activity to meaningful business outcomes.
What you’ll notice
Campaign numbers may shift slightly compared to the old reporting, but they reflect actual customer activity.
Reporting is faster, more dependable, and easier to compare across campaigns.
All improvements, including the new commercial metrics, apply retroactively, making your historical data more accurate and complete.
If you have any questions, please don't hesitate to reach out to the customer support team.
Segment Data
We have also released a fix to a bug around the conversion rate and volume change of segments - both in the library and performance dashboard.
Previously not all of these changes were being shown in the product. With this release, you will now see all changes correctly - helping you to better understand potential opportunity segments to target