19/08/2025: The New Intent Framework + More!
19/08/2025: The New Intent Framework + More!
Today, we’re excited to announce a set of major updates in the Made With Intent platform, designed to give you more insight, more clarity, and more ways to drive growth.
✨ What’s New
Stages, Signals & Trends Framework
Our brand-new framework is now live in the platform!
Many of you have already been using this with your CSM, and it’s now fully available in the updated Segment Builder.
This is aimed to simplify Intent data, and make it easier for you to understand and target your visitors based on where they are in their journey
You'll find a variety of new pre-built segments based on the framework in your library
Redesigned Segment Library
We’ve refreshed the Segment Library to make it easier to manage your segments;
Quickly identify trends across your segments by seeing their volume and conversion rate
Clearly see which segments are linked to campaigns.
Filter by volume, conversion rate or creation date
Brand-New Performance Dashboard (Homepage)
Your new homepage brings all key performance insights into one view:
Intent stage performance – see how visitors are moving through stages
Key segment trends – identify shifts and opportunities
Campaign overview – a clear summary of your live activity
✅ What You Need to Do
Nothing! 🎉
All your custom segments and pre-built segments used in campaigns will remain unchanged.
These updates will simply enhance how you view, explore, and act on your data
28/08/2025: Product Improvements
28/08/2025: Product Improvements
Today we've launched a variety of improvements to make it easier to use Intent. These include:
Performance Dashboard
Cleaner date selection. It's now easier to understand which dates you are comparing in the Intent Stage breakdown
Audience breakdown improvements. We have changed the number of high intent visitors to be the % of the total volume, as well as adding in the high intent % changed, to allow you to easily compare your date ranges and spot opportunities
Segments
Sorting Options. In both the performance dashboard, and segment library, you are now able to sort segments by the volume changed, and conversion rate change
Flow from Segment Creation. When you create a segment, the library will now open on your newly created segments. Allowing you to quickly move into campaign creation
Created By. You can now see who created a segment, and when. (Please note this will be available on created segments going forward)
Campaigns
Last Modified By. You can now see who last modified a campaign, and when. (Please note this will be available on created campaigns going forward)
Segment Selection. When adding a segment to a campaign, you’ll now see Custom Segments first, sorted newest to oldest.
Refreshed reporting table design. Making results easier to digest