The Intent Growth Blueprint

Every Made With Intent journey starts here. This stage is about seeing value fast; proving that responding to customer intent in real time can drive measurable commercial impact, without the need for additional effort or resources.

At this stage, you’ll activate Agentic Campaigns targeting key shopper moments, such as basket abandonment, or for more general experience optimisation. These campaigns are designed to require minimal set-up, showing measurable uplift within days using our Optimisation Agent, which handles testing and delivery automatically. Our Optimisation Agent is specifically built to find both the optimal segment (or segments) and timing for your experience. Unlike traditional multi-arm bandits, our optimisation agent works customer-first, not website first.

Ecommerce personalisation has long been slow, manual and resource-heavy - in part because it has been focused on the website rather than the customer. Agentic Campaigns remove that friction. They prove the value of both Made With Intent as a product, and intent as a personalisation trigger. Showing that this growth lever can be instant, automated, and effective without the need for developer time or complex configuration.

You’ll:

Your role here is light-touch, we’ve designed it that way to reduce time to value and necessary effort from you and your team. You aren’t required to understand the intricacies of intent data at this stage. Instead our team will work with you to up-skill you on what you need to know to get your first campaigns live and driving value. As you continue using intent, they’ll introduce you to additional concepts to enhance your knowledge.

You’ll:

That’s it. Once your experiences are live, the agent takes over.

At this stage we’ll also set up your lightweight session summary, which sends a simple intent score into your CDP or CRM. This gives you early visibility of behavioural strength without requiring any extra configuration, and lays the groundwork for deeper integrations later on.

Agentic Campaigns are designed to get you live and seeing value fast. They contain a set of pre-configured strategies powered by real-time intent and delivered automatically by the Optimisation Agent. Each strategy is focused on a core part of the customer journey, with multiple response types to choose from depending on your business goals.

Each moment is powered by intent signals and optimised automatically. You’ll choose the moments and responses that align with your goals, and our team will help configure them to go live quickly, with the Optimisation Agent managing testing and delivery in the background.

Some customers remain at this Activate stage for their entire partnership, relying on the Optimisation Agent to continuously maximise impact with zero additional effort from you and your team.

However, Stage 2 may be the next step for you if:

Once you’ve proven value, this stage is where you scale and personalise experiences with greater sophistication while still keeping automation at its core to support you in driving value.

This stage is perfect if you have an established personalisation or optimisation team and you want to begin bringing intent into your ways of working outside of the initial campaigns. If there’s appetite, you can also start exploring post-visit experiences with your visitors, enhancing campaigns such as Abandon Browse or Abandon Cart.

You’ve seen what intent can do, and the value it can bring. Now, you’re ready to scale that impact.

In this sense, Orchestrate means expanding your control over the use cases of intent, allowing you to solve specific business challenges with the framework you’ve seen drive greater impact using Agentic Campaigns.

You’ll go through a period of learning with your Customer Success team to support you in further understanding intent data. This will enable you to begin using intent to solve business specific challenges using our performance dashboard and segment builder. Perhaps you want to focus on a certain traffic source, or category. Interrogating intent data will allow you to highlight segments of opportunity, who can be delivered a targeted campaign using our advanced campaign manager. You’ll also be supported by our Alerts and Notifications, highlighting to you when an opportunity for action arises.

The advanced campaign manager includes dynamic campaigns; allowing you to alter both over-page and in-page content dependant on a visitor’s intent, and sequenced campaigns; where you can build multi-experience campaigns that fire as a visitor moves through different segments. For both of these, executions vary from over-page experiences to in-page dynamic content; such as in-grid content slots on PLP, or homepage carousel banners.

For some of our most advanced customers, you may also wish to use intent within your wider tech stack, such as personalisation platforms. As part of the advanced campaign manager, you’ll gain access to Third Party Triggers - enabling you to embed intent segmentation into existing experience processes.

Finally, at this stage you may begin experimenting with intent outside of your in-session experiences. By integrating Intent with your CDP and CRMs, you can optimise your Abandon Browse and Abandon Cart campaigns based on the summary of a visitor’s session. Or, develop targeted campaigns for visitors based on their Intent Stages & Interests.

Resource needed from your team can vary, based on the complexity of the campaigns you wish to launch. This stage allows you drive even more value from intent campaigns by driving hyper personalisation at scale, whilst you continue to benefit from the Optimisation Agent’s self-learning delivery.

At this stage, you’re evolving from activating Agentic Campaigns to designing advanced, intent-driven experiences that solve specific business challenges, both on and off-site. You’ll start using the data behind intent to identify opportunities, build targeted campaigns, and manage more complex personalisation journeys - all supported by automation. Naturally, this requires more dedicated time from your side compared to the initial Activate stage.

You’ll:

This stage is about expanding what’s possible with intent; combining creativity with automation to deliver hyper-personalised experiences at scale.

As with Stage 1, many customers stay at the Orchestrate stage, utilising our high level insights to drive hypotheses and creating targeted in-page and over-page campaigns. However, moving to the Stage 3 may be applicable if you want to make intent the basis of all your on-site experiences. Pushing the boundaries of in-session, in-page real-time experiences with full visibility and exploration of your data.

Stage 3 could be right for you if:

At this stage, you move beyond using intent to solve isolated business problems. You’re starting to design your entire customer experience around real-time intent signals. You’re no longer thinking about individual experiences, but how full journeys evolve based on actual behaviour, patterns, and performance data.

This is where data and decision-making converge. You gain access to the full intent dataset. You start to ask more sophisticated questions of your dataset, for both insights and hypotheses but also campaign performance. Diving deeper into not just what worked, but why, to help you inform what to do next.

Intent shifts from being a trigger for individual campaigns to a strategic intelligence layer within your business. It guides how you shape experiences across the site, and powers personalisation across your stack. You’re using the most advanced campaign capabilities, such as dynamic component slots that change with a customer’s intent - giving them the right functionality at the right time. You’re beginning to orchestrate journeys rather than launch isolated experiences, using intent as the engine that shapes how a visitor moves through your site in real time.

In the Orchestrate stage (stage 2), you start to work with high-level insights in our performance dashboard, as well as understanding your audience through our segment builder. This is great to identify opportunities for targeted campaigns specific to your business objectives. However we know some customers will want to take this a step further; going beyond these insights to query, analyse, and visualise intent data in depth with full flexibility.

The Systemise stage is about enabling this. You’ll start working directly with the raw, event-level dataset that sits behind the high-level insights. This means you’re no longer confined to aggregated metrics. Instead, you can interrogate the data in full detail: every interaction, signal, and journey. You’ll be able to ask and answer precise questions about performance at an event-level, uncovering not only what happened but why. For example, you might explore how visitors in a specific intent stage behaved on PDPs, how different signals affected engagement for a particular category, or which journeys most strongly influenced conversion.

Beyond understanding your audience, this level of visibility allows you to perform deeper campaign analysis. Rather than simply tracking overall uplift, you can understand the detail, how performance evolved over time, and where opportunities or inefficiencies exist.

This deeper level of analysis allows you to go beyond one-off optimisations and start designing end-to-end experiences rooted in real behaviour, not assumptions. With full access to your dataset, advanced campaign tools, and the Insight Agent, you’re using intent as the foundation for how you design, deliver, and improve your customer journeys. This is also the moment where you begin orchestrating journeys in a more connected, adaptive way. Ensuring every interaction is shaped by real-time signals rather than static templates or pre-set rules, and pushing the boundaries of what real-time adaptive experiences look like.

Finally, Stage 3 is where your intent data begins to extend beyond the platform. You can integrate directly with cloud and analytics environments, such as GCP, Azure, Snowflake, or CDPs, to join intent signals with your broader data stack (e.g. transactional, CRM, or product-level data). This enables teams to build unified views, automate insight workflows, and run advanced modelling within your own systems.

At the beginning of this stage, we’ll work with you and your team to further enrich your knowledge of intent, and our Intent Framework in order to be able to look at our data, and your website, in a new way

At this stage, you’ll go beyond the high-level intent insights available in Stage 2 and gain full access to your dataset; giving you the ability to query, analyse, and visualise intent data in depth. You’ll use these insights to design more adaptive, end-to-end experiences, grounded in real customer behaviour. This is the most time intensive stage of the Growth Blueprint, allowing you to truly embed intent in your organisation.

You’ll:

Many teams at this level find intent becomes embedded in their day-to-day decision-making - shaping how they brief, design, and evaluate digital experiences across the organisation.