The Intent Performance Dashboard is the homepage of the Made With Intent platform. It provides a high-level summary of how Intent is performing across your site, helping you quickly assess visitor behaviour, segment performance, and campaign impact.
Intent Stage Overview
This section helps you understand how your visitors are distributed across the different Intent Stages for any selected date range. You can also compare date ranges to track changes over time.
To change the date range, simply click on the date picker, select your two time periods and press apply.
To go deeper, filter your data by specific audience types, including:
Referrer Marketing Type: Based on groupings of query strings, such as PPC, Email, or Organic
Referrer UTM Source: Pulled from the utm_source query string parameter
Referrer UTM Medium: Pulled from the UTM medium query string parameter
Landing Page Type: Categorised by the type of landing page a visitor arrived on
Device Type: The device the visitor was using (e.g. desktop, mobile)
Top Product Affinity: The top product a user has an affinity towards
Top Category Affinity: The top product category a user has an affinity towards
Top Subcategory Affinity: The top product sub-category a user has an affinity towards
More information on affinities can be found here.
Within these breakdowns, on the homepage, you're able to see;
The volume of visitors
The percentage of high intent visitors
The high intent % change over the time periods selected
To go deeper, you can select 'View Full Breakdown' in order to see:
The volume of visitors
The volume % change over the time periods selected
The percentage of building intent visitors
The building intent % change over the time periods selected
The percentage of high intent visitors
The high intent % change over the time periods selected
The conversion rate of visitors
The conversion rate change over the time periods selected
Within the full breakdown, you are also able to download a CSV of all the data points.
Your Intent Stage overview is available two days after implementation.
Please note; the Intent Stage data is available from 12th June 2025.
Intent Segments Overview
Get a snapshot of your Intent Segments in one place. You can view and sort segments by key metrics, including:
Volume: Number of visitors in each segment
Volume Change: The change in volume over the last 7 days
Conversion: The conversion rate of the segment
Conversion Rate Change: The change in conversion rate over the last 7 days
Modified: When the segment was last modified
For both volume and conversion rate, you are able to see how these numbers have changed based on the last 7 days compared to the previous 7 day period.
Campaign Overview
This section gives you a quick view of how your Made With Intent campaigns are performing. It includes:
Total number of campaigns
Total number of live campaigns
Total number of live experiences
Total number of live experiments
Conversion Rate compared to the Holdback Group, and the difference between these
This is set to 10% by default, but is configurable. Reach out to your CSM to find out more
Data Health Overview
This final section helps you confirm that your data is flowing correctly into the platform. It includes a summary of your Data Health Check, including:
Your ingestion ID
Whether Made With Intent is receiving data as expected