11/03/2025: Build a Segment Advancements & Updated Navigation
11/03/2025: Build a Segment Advancements & Updated Navigation
Today we're excited to announce the launch of advancements to our Custom Segment Builder, as well as an Updated Navigation
Custom Segment Builder Advancements
Variables Update
Affinities; You are now able to build segments based on visitor's affinities. More information on affinities, and their use cases, can be found here
Very High and Very Low Intent; We have added in Very High and Very Low Intent, which makes up the bottom and top 5th percentiles for these metrics. This will allow you to be even more granular in your segmentation.
As part of this release; you can now select 'Is At Least' or 'Is At Most' within the builder. For, example if you wish to look at visitors who are both High & Very High, you would say 'Is At Least', 'High'
Auto Suggest For Text Fields; for all conditions with an open text input, we have introduced auto suggest allowing you to more easily understand all your available data. These suggestions are ordered by volume.
Advanced Settings
We have introduced an Advanced Settings feature to our segment builder, allowing our customers to build even more personalised segments, aligned to your business goals.
These settings include;
Existing Feature: Match Across Journey; allowing you to look at the condition you have selected across a visitor's entire journey, as opposed to the condition they currently match.
For example, you may want to target visitors who have had high intent to convert at any point in their journey, as opposed to only those who currently have it (as some visitors intent may then drop to low, for example
As part of this release, we have removed the 'Latest' and 'Peak' labels from our Intent & Buying Stage metrics based on feedback from customers. Going forward, if you wish to look at visitors who have reached a high intent at any point in their journey, we recommend using this setting, as opposed to the previous 'Peak'
New Feature: Journey-Based Intent; allowing you to calculate an intent score that is relative to a visitor's journey, as opposed to the default of phase.
By default, when you select an 'Intent To' metric, it will be relevant to the phase, as opposed to the visitor's journey as a whole. So an experience for users with High Intent to Convert will fire for users in every phase, when they match that criteria. We do this to enable you to pick up on those who have high intent earlier in the journey, making your audience size bigger.
However, you may want to look at these metrics based on a visitor's entire journey, not relative to the phase they are in. This setting allows you to target visitors based on this. For example; a user who has high intent to convert across their whole journey, which is likely to only match those further down the phases.
New Feature: Minimum Threshold; allowing you to set the minimum number of consecutive events a visitor must match before falling into the segment.
For example;
You may want to create a segment of visitors who are in the Struggling state, to target with an experience of a discount code. However, you might wish to only target those who have been struggling for a few consecutive events, to ensure the discount code isn't given to users who have just started struggling, and may recover.
By adding in a minimum threshold, you have greater control on the size of your segment (which you'll be able to see in the Audience Estimator), and who will receive your experience
New Feature; Data Trend; allowing you to dictate how the last data points for the criteria have been trending for a visitor before they match, either 'Upward', 'Flat', or 'Downward'.
For example;
You may want to match visitors who are currently in the Struggling state with a discount code.
However, if a visitor is trending positively, and recovering from their Struggling state, you may not wish to include them in the experience.
By only including visitors whose 'Data Trend' is 'Flat' or 'Downward', you have further control on who would be targeted with the experience.
Within this we allow you to customise how many consecutive data points you would like to look at
Please Note; All Audience Estimator files have begun populating with data for the new variables, and new advanced settings features from the 17th February 2025. As estimates are based on the last 30 days of data, historic journeys will not contain them, so estimates will be lower than expected as these journeys come to an end.
Improved UX
We have also improved the overall user experience of the segment builder, based on feedback from our release earlier this year.
A key piece of feedback we received was that it was difficult to know when you were adding a condition as an 'AND' or an 'OR', due to the drag and drop UI. We have now updated the builder so by default any drag and drops will create an 'AND' condition.
Updated Navigation
Our navigation has had a makeover!
The updated navigation will help guide our customers more clearly through the product, as well as access our Help and Support materials.
27/03/2025: Segment Assistant Release
27/03/2025: Segment Assistant Release
Today we're launching our newest feature; Segment Assistant.
Our Segment Assistant supports you in creating your own custom segments, related to a specific use case or visitor behaviour you would like to target.
As you move through the Assistant, you are able to adjust thresholds for different Made With Intent variables and understand how it impacts your estimated audience size.
This will make it easier for you to build custom segments, related to the experience you would like to surface to visitors, and explore Made With Intent data points.
In today's launch, we have released the following use cases;
We also have a variety of behaviour segments, grouped into a visitor's behavioural state; Focus, Struggle and Abandon.
More information can be found here